La Ornel: Timeless Branding

Jagwani Group partnered with us with the vision of launching a luxury jewelry brand in Oman that would reflect both timeless elegance and modern luxury. They needed a partner who could help define their brand identity from the ground up, starting with a memorable name, and extending into every visual and physical element of the brand.

The goal was to create a name that would not only evoke a sense of luxury but also carry the essence of eternal beauty— La Ornel

Ornament + Eternal = Ornel

The logo and monogram were designed to reflect the craftsmanship and detail that LaOrnel’s jewelry represents. Every curve and line was inspired by the precision of jewelry making, creating a mark that is elegant, intricate, and unmistakably luxurious. The monogram became a key part of the brand’s identity, designed to be instantly recognizable across various touchpoints

Primary Font: Shelley script

We developed a comprehensive brand manual, outlining the consistent use of the logo, typography, and FVcolor schemes to maintain visual harmony in every customer interaction. This manual became a blueprint
for the brand, ensuring that the La Ornel identity remained coherent and impactful across everymedium
—from storefronts to digital experiences.

The jewelry box was designed to feel as luxurious as the pieces it contained—crafted with premium
materials, featuring a soft exterior and plush interior to protect and display the jewelry in an exquisite
manner. Additionally, we developed a pouch design that was both elegant and practical.

We developed a comprehensive brand manual, outlining the consistent use of the logo, typography, and
color schemes to maintain visual harmony in every customer interaction. This manual became a blueprint
for the brand, ensuring that the La Ornel identity remained coherent and impactful across everymedium
—from storefronts to digital experiences.

To add a personal, thoughtful touch to the overall experience, we also designed a handwritten envelope to accompany each purchase

Result

La Ornel launched as a distinctive luxury brand that not only resonated with its target audience but also stood out in the competitive jewelry market. Our collabration helped create a cohesive, highend brand experience from the name to the packaging

Ornament + Eternal = Ornel

Primary Font: Shelley script

Result

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