Sunpikt is an agricultural company known for producing high-quality, fresh fruits, including grapes, lychee, and mango. The brand is committed to sustainable practices, delivering exceptional produce to both local and international markets. Thier goal was to elevate their premium fruit offerings—grapes, lychee, and mango—with a brand identity that reflects their commitment to quality and caters to local markets.
Building on Sunpikt’s existing identity, we crafted a cohesive and versatile brand manual. This served as a foundation for consistent messaging and visuals across all touchpoints, reinforcing their premium positioning. Stationery design played a pivotal role in this strategy, as it is a key element in brand positioning and recall.
Building on Sunpikt’s existing identity, we crafted a cohesive and versatile brand manual. This served as a foundation for consistent messaging and visuals across all touchpoints, reinforcing their premium positioning. Stationery design played a pivotal role in this strategy, as it is a key element in brand positioning and recall.
To create impactful packaging for Sunpikt’s premium fruits, we conducted thorough competitor research and developed local consumer personas to understand the market landscape and customer preferences. We also ran A/B testing to fine-tune the final designs, ensuring resonance with the target audience.
Incorporating Sunpikt’s core value of sustainability, we used eco-friendly materials for the brown bags and labels. Each label design was meticulously crafted to highlight the specific traits of different grape varieties, as well as the unique qualities of mangoes and lychees. The result was packaging that not only communicated quality and freshness but also reflected Sunpikt’s environmental ethos, making a lasting impression on consumers.
To bring Sunpikt’s brand identity to life, we implemented a comprehensive above the line (ATL) and below the line (BTL) advertising strategy, ensuring a consistent visual presence across all touchpoints.
To create impactful packaging for Sunpikt’s premium fruits, we conducted thorough competitor research and developed local consumer personas to understand the market landscape and customer preferences. We also ran A/B testing to fine-tune the final designs, ensuring resonance with the target audience.
To create impactful packaging for Sunpikt’s premium fruits, we conducted thorough competitor research and developed local consumer personas to understand the market landscape and customer preferences. We also ran A/B testing to fine-tune the final designs, ensuring resonance with the target audience.
The result was an enhanced brand visibility, deeper customer connections, and strengthened market position.