The Tandem Co

Tandem & Co

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Discovery call

Social Media
That Works

We sit at the intersection of brand thinking and digital execution – combining human-led strategy with AI-powered content systems. We’re not just “posting for the algorithm.” We help brands build presence, personality, and performance online.

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What We Offer

From planning your posts and curating content to designing branded templates and building your content strategy – we take care of everything a growing brand needs to show up consistently, look sharp, and stay relevant online.

For brands that need a solid direction for their content before execution.

What’s Included:

  • Content pillars & themes (mapped to your goals)
  • Platform-specific content planning (Instagram, LinkedIn, Facebook, etc.)
  • Reels & stories content outlines (formats, tones, audio direction)
  • Visual content direction (how your feed / brand should look)
  • Tone of voice & copy guidelines (for captions, stories, short-form content)
  • Campaign & launch content planning
  • Posting frequency & recommended formats

For brands who want their social presence fully managed — from ideas to posting.

What’s Included:

  • Monthly content calendars
  • Post design (carousels, stories, reels graphics, motion)
  • Reels concepts, scripting & creative direction
  • Caption writing + hashtags
  • Content scheduling & publishing
  • Day-to-day page management (platform updates, engagement basics)
  • Monthly reports + insights

For brands who already create in-house, but need expert direction, reviews, or training.

What’s Included:

  • Social media audits + competitor reviews (light version — not the deep “audit bundle”)
  • Ongoing 1:1 consulting calls (monthly or quarterly)
  • Campaign & content idea brainstorming
  • Training sessions for internal teams (caption writing, reels, design basics, workflows)
  • Troubleshooting platform challenges
  • Regular check-ins + recommendations for optimisation

Want to keep
things simple

Check out our pre-built Growth Bundles – perfect for product launches, brand refreshes, or monthly retainer support.

Explore Bundles

Here’s How
We Work
With You

01

Discovery Call

We start with a 30-minute call or in-person meeting to understand your brand, your goals, and where you need support – no pressure, just a conversation.

02

Kickoff Audit

If you’re unsure what to go for, we offer a quick content audit. If you’re ready to go, we send over a short brand brief to gather info.

03

Proposal & Plan

We send a clear proposal with the service package or bundle that fits best – plus timelines, deliverables, and pricing.

04

Onboarding

Once we’re aligned, we set up your systems – including shared folders, content calendars, brand guidelines, and feedback tools.